Our ambition is to support entrepreneurs in building a brand, not just a business.

Our boutique creative agency services include brand audit & positioning, brand strategy, portfolio strategy and brand architecture, logo & visual brand identity, naming, packaging and corporate design, point of sales materials design. We bring personalized resources according to the client’s needs and specific project. This is a more efficient, honest and light-hearted mindset to start a job with.

We are a boutique creative agency that does not stand on reputation but rather on an ongoing process of building our reputation.

BRAND

Discovery

A brand is not a static entity that you can create and then lock away in a brand guidelines document.

With a brand continuously evolving, it is important to constantly realize where your brand is, and how you might affect it. Therefore constant brand auditing helps to have a view on your current situation and what could be next in order to stay in the business.

For all our brand development briefs, we always take the time to immerse ourselves in your company culture to achieve a strategic understanding of the overall business, clients, your brand DNA and competitive context. This auditing exercise helps a lot in order to develop a relevant brand story and brand positioning, which takes us into crafting strong creative concepts that will be successful for your brand. Any project in branding starts with a perceptional audit that has 2 components (internal audit and external audit)

Market researchers have more data available to them than ever before– which is both a blessing and a curse.

Access to all this data presents exciting opportunities for creating innovative products and making our organizations customer-centric, but it also means that researchers have their work cut out for them parsing through this information and getting their key insights to stick with company decision-makers. It’s not too surprising, then, that some of the topics that are top of mind for researchers going into 2020 include artificial intelligence, automation, and agile research methods.

Consumer research should be part of any business and brand strategy. It can be undertaken at numerous stages from pre-launch onwards. It’s worth bearing in mind that consumers’ motivation and behavior change over time, so the research should be reviewed on a regular basis.

The competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps us define a competitive brand strategy.

According to theory, the performance of a company within a market is directly related to the possession of key assets and skills. Therefore, an analysis of strong performers should reveal the causes behind such a successful track record. This analysis, in conjunction with an examination of unsuccessful companies and the reasons behind their failure, should provide a good idea of just what key assets and skills are needed to be successful within a given industry and market segment.

BRAND

Strategy

Naming is a long process and takes deep thinking. Naming is sometimes the hardest part of the branding process because the name of a brand is an important touchpoint in customer experience.

A well-selected name is essential if a brand is going to generate loyalty with your costumers. Think of a brand’s name as a memory jogger to help consumers recall the benefits that a brand promises. How to choose a name that reflects your brands’ core values, distinguishes you from the competition, and is both simple and memorable? Effective brand names are distinctive, legible, intelligible, relevant for what it stands for, but they also need to be simple. Simple names stick to your mind.

“Brand is just a perception, and perception will match reality over time” – Elon Musk

Brands are stories indeed. And stories are how we give meaning to what happens to us. Brand strategy brings clarity, unity, and authenticity to a brand. Nowadays nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. Therefore is pretty hard to differentiate and be unique. And here a well-thought brand strategy has an important value. Branding is what builds long-term reputation.

In simpler words, brand positioning describes how a brand is different from its competitors and what place covers in consumers’ minds. In order to create a unique and successful positioning for a brand/a company, we start with the analysis of the following three areas: understanding consumers’ needs, understanding of main competitors, and what is their positioning, understanding the company’s differentiators and brand benefits. Once the brand positioning is clearly defined, a communication strategy could be developed further on.

Brands are living creatures so they evolve alongside businesses.

Brand architecture should be solid enough to speak on behalf of all brands under the umbrella, and flexible enough to accommodate any future business. Sub-brands will be different not only in naming but also in targeting and positioning, therefore each territory should be clearly defined.

A successful brand architecture enables consumers to form opinions and preferences for a whole family of brands by interacting or learning about only one brand in that family. There are many different approaches to brand architecture — each impacting how people will perceive your business, how a new product or service is launched, and how other brands are integrated. Choosing the right brand architecture to match your products or services and your business goals is a key component to building a strong reputation.

BRAND

Design

“Most artists can’t draw. But all artists can see.” – Roy Simmons

Designers and creative people have great power. They have the power to make people focus on something. To design a visual identity you need to see opportunities and see beyond the product. The art of creating a logo design should be creative, passionate, and personal.

A great logo resonates with the viewer, not only with the creator. A visual brand identity is a powerful asset and an immense part of who you are as a brand. A distinctive logo, imagery, typography, and language make a brand immediately recognizable, helping to stand out in the market – and contribute to the memorability of the brand.

“Design is the silent ambassador of your brand” – Paul Rand

Exceptional design is nothing without proper execution and we work closely with a carefully selected team of passionate craftsmen on different projects ensuring exceptional results, on time, and on budget.

”You can observe a lot just by watching.” said Yogi Berra speaking about designers’ work. They can put a texture on a piece of packaging that is so remarkable that consumers are compelled to pick it up.

We create corporate and personal stationery, event invitations, fairs and exhibitions stands, exquisite brochures, plus any high-specification print design collateral. Print design delivers in ways that digital simply can’t: takes readers on a journey and conveys the subtle qualities of taste and refinement.

The brand manual’s purpose is to create discipline in all future brand visual manifestations.

Are you interested to see some examples if visual guidelines? Please get in touch at hello@renaissancedesign.ro

If you need a winning brand strategy and powerful brand positioning please get in touch and we would be happy to serve you in the best way possible.