Dolce by Vero

2017

Dolce by Vero is a high-end cake shop with a variety of delicious desserts from where we took inspiration to design beautiful identity elements. The cake shop idea came 3 years ago from the owner’s dream (Veronica) that found her passion for creating delicious artisanal cakes with natural ingredients. 

Dolce by Vero is a fun and inviting brand that intends to relay the sweetness and indulgence of their products. The wordmark is feminine and fun, with a calligraphic flair, showing the owner’s personal touch. The teaspoon becomes a logo signature and an excellent signage element used on printed materials and in their store.

The overall look and feel are elevated using gold foiled details across the printed materials, contrasted beautifully with pink and black.

Andreea Bora